We just discovered a nice video about Keytrade:
We find it interesting to post this, because it makes the link between our work and the work of the people working on the gaming industry.
In 2007, Keytrade opened a virtual office in the internet world, Second Life.
The virtual bank office proposed a money converter, converting the "Linden dollar" (Second Life's currency)in real money. The instrument was designed by the Belgian internet-marketing agency Emakina.
Though, the project didn't last long. since there were only 6 to 8000 Belgian gamers on Second Life, the market was quite small. But, Keytrade benefited from the media interest in this project. It was used as a branding tool.
The topic chosen is developing of banking sphere with a help of IT.
Group:
Zoya Alybina,
Philippe de Smit,
Gregory Dethier,
Elsa Zerbib,
Cedric Grize
ps: there aren't any comments on the video.
ReplyDeleteIt is just a screen view from the Keytrade bank on Second Life