A bank that launched itself in an online game

We just discovered a nice video about Keytrade:



We find it interesting to post this, because it makes the link between our work and the work of the people working on the gaming industry.

In 2007, Keytrade opened a virtual office in the internet world, Second Life.
The virtual bank office proposed a money converter, converting the "Linden dollar" (Second Life's currency)in real money. The instrument was designed by the Belgian internet-marketing agency Emakina.
Though, the project didn't last long. since there were only 6 to 8000 Belgian gamers on Second Life, the market was quite small. But, Keytrade benefited from the media interest in this project. It was used as a branding tool.

Summary

Just click on the image and it will pop up!

Our class presentation:

This is the presentation we gave today in class.

E-banking - Final project on Prezi

Video about NETTOBANK

This video is only available in German.



For an English translation, please follow the following Link: http://www.privatebankinginnovation.com/en/archives/2010/11/23/dr-stefan-jaeger-ceo-of-nettobank-on-e-private-banking/

Case of Nettobank

Sources:

1. http://www.privatebankinginnovation.com/en/archives/2010/11/23/dr-stefan-jaeger-ceo-of-nettobank-on-e-private-banking/
2. https://www.nettobank.ch/
3. http://de.wikipedia.org/wiki/Nettobank

Interview

Ilya Kazakov, 
SAP FI consultant. 

Topics:
- key trands in e-banking
- IT infrastrusture of banks 5-6 years ago
- changes in last 7 years
- ways of development of banking in terms of IT

MOBILE BANKING

THE ADVANTAGES OF MOBILE BANKING

WHAT BANKS ARE DOING TODAY

· SMS banking is already used today in different manners :

o In parallel with e-banking to verify the identity of a person.

o To send alerts to customers via SMS (ex: when you reach a certain limit).

o Use apps that enable customers to do their daily banking activities anywhere anytime.

· Some banks are developing their own applications for mobile phone (Westpac, BofA …). The usual features are :

o Account alerts and reminders

o Account balance, updates and history

o Branch or ATM location information. This can be used with the GPS and Google maps.

o Bill payment

o Transfers

· It is important to develop a specific app for mobile phone and not simply use a browser to use the online platform because they are not formatted for a small screen. Usability is a key factor of success for these applications.

· Mobile banking offers great opportunities and this why third parties are entering the market. Let's see the example of MoBank.

MOBANK

· It is a free mobile banking service application that allows you to buy cinema tickets, train tickets, fast food delivery, flowers, entertainment …

· The individual only enters the information about his credit/debit card once. This ways, payment is a lot faster and easier. There is a wide range of products available, and it increases every day.

· The revenues come from commissions on each payment made or on subscription.

KeyTrends

Keytrade, founder's empathy map + BM canvas

We use the empathy map to explain how the founders of Keytrade came up with the idea.
This is a short visual representation that summarizes the introduction of the Keytrade case। You discover the point of view of the founders, who had been clients (at a traditional bank) before. We learn how their helped them to identify the need of other people who had similar aspirations.

The Business Model Canvas below summarizes Keytrade's Business Model.
Note that Keytrade Pro is not paying, so we don't talk of a Freemium model.
Keytrade makes its revenues by collecting interest incomes and transaction fees.

Keytrade Blue is the online insurance. They didn't offer this initially, but we put it on the BM to show how they expanded their activities from a pure eBrokerage company, to a real eBank offering online banking, brokerage and insurance services.