To answer those questions, we took the Swiss bank Crédit Suisse and mainly focus on the e-banking offer of Crédit Suisse.
The main job to be done is to give an easy access for customers to their accounts. They want to manage easily their accounts and quickly execute some transactions. And that why banks develop e-banking and home banking platforms/software.
In addition to this platform, Crédit Suisse try to go further by offering SMS banking, the Crédit Suisse mobile finance, iPhone/iPad app, etc. This is to stray as close to customers as possible. Crédit Suisse tries to build a good relationship with their clients to keep them and not let them go to the competition.
The main job to be done is to give an easy access for customers to their accounts. They want to manage easily their accounts and quickly execute some transactions. And that why banks develop e-banking and home banking platforms/software.
In addition to this platform, Crédit Suisse try to go further by offering SMS banking, the Crédit Suisse mobile finance, iPhone/iPad app, etc. This is to stray as close to customers as possible. Crédit Suisse tries to build a good relationship with their clients to keep them and not let them go to the competition.
GROUPS CLOSER:
1. Job to get done:
____________________________________
2. Help to get the job done:
____________________________________
3. Value proposition
____________________________________
3. Why customers come to us?
No comments:
Post a Comment