KeyTrends

Keytrade, founder's empathy map + BM canvas

We use the empathy map to explain how the founders of Keytrade came up with the idea.
This is a short visual representation that summarizes the introduction of the Keytrade case। You discover the point of view of the founders, who had been clients (at a traditional bank) before. We learn how their helped them to identify the need of other people who had similar aspirations.

The Business Model Canvas below summarizes Keytrade's Business Model.
Note that Keytrade Pro is not paying, so we don't talk of a Freemium model.
Keytrade makes its revenues by collecting interest incomes and transaction fees.

Keytrade Blue is the online insurance. They didn't offer this initially, but we put it on the BM to show how they expanded their activities from a pure eBrokerage company, to a real eBank offering online banking, brokerage and insurance services.

E-Banking Video

Here is our video about e-banking. A making of will follow!

E-Banking Revenues

For the analysis of Credit Suisse's income, there are two
main types of income:

transaction costs: Customers have the option of investing
their money in all sorts of financial instruments. A
platform on the internet exists and each client makes its
investments as it wishes. The bank is compensated by
charging a commission on each transaction.

management fees: the bank has a personal relationship with
its customers. She advises them to manage their assets
(money management), management of portfolio risks or
consulting.

In conclusion, Credit Suisse has two very different sources
of income: commissions on transactions which are based on
the amount and management fees which are based on the
quality. Margins offered by the management fee is of course
higher.

CREDIT SUISSE BUSINESS MODEL

CREDIT SUISSE BUSINESS MODEL

Here is the business model of Credit Suisse, focusing on their e-banking part.

To answer those questions, we took the Swiss bank Crédit Suisse and mainly focus on the e-banking offer of Crédit Suisse.

The main job to be done is to give an easy access for customers to their accounts. They want to manage easily their accounts and quickly execute some transactions. And that why banks develop e-banking and home banking platforms/software.

In addition to this platform, Crédit Suisse try to go further by offering SMS banking, the Crédit Suisse mobile finance, iPhone/iPad app, etc. This is to stray as close to customers as possible. Crédit Suisse tries to build a good relationship with their clients to keep them and not let them go to the competition.

 GROUPS CLOSER:


1. Job to get done:

 ____________________________________

2. Help to get the job done:

 ____________________________________

3. Value proposition

  ____________________________________

3. Why customers come to us?