We use the empathy map to explain how the founders of Keytrade came up with the idea.
This is a short visual representation that summarizes the introduction of the Keytrade case। You discover the point of view of the founders, who had been clients (at a traditional bank) before. We learn how their helped them to identify the need of other people who had similar aspirations.
This is a short visual representation that summarizes the introduction of the Keytrade case। You discover the point of view of the founders, who had been clients (at a traditional bank) before. We learn how their helped them to identify the need of other people who had similar aspirations.
The Business Model Canvas below summarizes Keytrade's Business Model.
Note that Keytrade Pro is not paying, so we don't talk of a Freemium model.
Keytrade makes its revenues by collecting interest incomes and transaction fees.
Keytrade Blue is the online insurance. They didn't offer this initially, but we put it on the BM to show how they expanded their activities from a pure eBrokerage company, to a real eBank offering online banking, brokerage and insurance services.
Note that Keytrade Pro is not paying, so we don't talk of a Freemium model.
Keytrade makes its revenues by collecting interest incomes and transaction fees.
Keytrade Blue is the online insurance. They didn't offer this initially, but we put it on the BM to show how they expanded their activities from a pure eBrokerage company, to a real eBank offering online banking, brokerage and insurance services.
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