Contributors

Thursday 16 December 2010

A bank that launched itself in an online game

We just discovered a nice video about Keytrade:



We find it interesting to post this, because it makes the link between our work and the work of the people working on the gaming industry.

In 2007, Keytrade opened a virtual office in the internet world, Second Life.
The virtual bank office proposed a money converter, converting the "Linden dollar" (Second Life's currency)in real money. The instrument was designed by the Belgian internet-marketing agency Emakina.
Though, the project didn't last long. since there were only 6 to 8000 Belgian gamers on Second Life, the market was quite small. But, Keytrade benefited from the media interest in this project. It was used as a branding tool.

Sunday 12 December 2010

Friday 10 December 2010

Our class presentation:

This is the presentation we gave today in class.

Video about NETTOBANK

This video is only available in German.



For an English translation, please follow the following Link: http://www.privatebankinginnovation.com/en/archives/2010/11/23/dr-stefan-jaeger-ceo-of-nettobank-on-e-private-banking/

Monday 6 December 2010

MOBILE BANKING

THE ADVANTAGES OF MOBILE BANKING


WHAT BANKS ARE DOING TODAY

· SMS banking is already used today in different manners :

o In parallel with e-banking to verify the identity of a person.

o To send alerts to customers via SMS (ex: when you reach a certain limit).

o Use apps that enable customers to do their daily banking activities anywhere anytime.

· Some banks are developing their own applications for mobile phone (Westpac, BofA …). The usual features are :

o Account alerts and reminders

o Account balance, updates and history

o Branch or ATM location information. This can be used with the GPS and Google maps.

o Bill payment

o Transfers

· It is important to develop a specific app for mobile phone and not simply use a browser to use the online platform because they are not formatted for a small screen. Usability is a key factor of success for these applications.

· Mobile banking offers great opportunities and this why third parties are entering the market. Let's see the example of MoBank.

MOBANK

· It is a free mobile banking service application that allows you to buy cinema tickets, train tickets, fast food delivery, flowers, entertainment …

· The individual only enters the information about his credit/debit card once. This ways, payment is a lot faster and easier. There is a wide range of products available, and it increases every day.

· The revenues come from commissions on each payment made or on subscription.